We were asked by our client to come up with a new name for a new range of pet products to be sold in Coles. We developed a list of suitable names, which were then researched as to their availability to be registered. After this process of elimination our client, in association with Coles, decided on the name PetStyle. Next step we created the final logo. Following from that we created patterns for a new range of pet leads, collars and bowls with packaging material & design for the final in store release.
Branding, Packaging, Product Development, Marketing Material